TheHVAC Observer
A weekly, source-linked brief on what your local competitors changed.
Every Monday, The HVAC Observer sends owners of residential HVAC companies a source-linked brief on meaningful moves by 10 local competitors. $349 a month — you do nothing but read it.
§ 1 — What you get
- 10 named local competitors, watched weekly — their public pages (home, offers, services, careers) plus public ad-library and review signals where reliably accessible.
- One 2-page brief in your inbox every Monday morning. Numbered items, plain language.
- An evidence sheet with every issue — each claim listed with its source link and capture timestamp. You can check any line yourself.
- Honest labeling. Observed facts are separated from possible implications. First-time entries are marked as baselines, not "changes". Anything not publicly visible is labeled "not observed" — never guessed.
- One scope correction per month — swap a competitor or a page by replying to the email.
§ 2 — How an item reads
Total Air & Heat (Plano) — Advertises up to a $1,700 rebate on new Carrier systems with an install-by date of Aug 31, and utility incentives up to $3,000 for homes while funds last.
Why it may matter: both offers carry Aug 31 end dates, so their September offer set is likely to change.
Source: totalair.com/special-offers (captured Aug 30, 2026)
An item from a real Plano baseline issue, August 30, 2026. Every item reads like this: the fact, one line on why it may matter, and the public source with its capture date. Every issue is checked line by line before it sends; the evidence sheet lets you re-check any line yourself.
§ 3 — What the Observer never does
No phone calls or meetings — everything runs by email. No access to your systems, accounts, or ad spend. No mystery shopping and no contacting your competitors. No guesses about anyone's intent or revenue. No marketing recommendations — the brief reports what changed, with sources, and one line on why it may matter. That's the whole job, done carefully.
§ 4 — Price
Start here
$149 baseline issuethe current picture of all 10 competitors — offers, pricing, services, hiring — with a source for every line, delivered within one business day
Then $349/monthno contract — cancel anytime; the $149 is credited to your first month
No dashboard. No software to log into. No ad spend. Just what your competitors did this week, with sources.
The guarantee: if your Monday brief is ever late, or a cited claim is ever wrong, that month is free.
A sample subject line. The name in brackets is one of the ten companies you choose.
§ 5 — Who writes it
Harshil Patel. “I send residential HVAC company owners a source-linked brief on meaningful moves by 10 local competitors every Monday for $349/month — you do nothing but read it.”
Every issue carries one name — mine. If a claim is ever wrong, you know exactly who answers for it. No account managers, no hand-offs. Published by The HVAC Observer LLP, Vadodara, Gujarat, India. Reply to any issue and I answer within one business day.